Rock Wall Signs And Wraps Blog

Improve Your Advertising Strategy With These 3 Types of Vehicle Wraps

SEO Blogger - Thursday, June 01, 2017

When it comes to advertising, business need to do whatever they can to get ahead. Because of how competitive the marking industry has become, organizations are constantly thinking outside the box and advertising in unconventional ways to stand out. Using visually appealing vehicle branding campaigns is becoming one of the more popular ways to reach new customers.

Here are a few different types of vehicle wrap advertising:

Business fleet campaigns

It's important that your company is well known in the community you're operating out of. Even if you're running a national organization, having a few different business fleet wrap campaigns can ensure that a significant amount of new potential customers will see your advertisements. You can have excellent fleet wrap designs that will ensure that your marketing strategy is standing out above the rest. Imagine your company's professionally designed logo in large graphics on the sides of an entire fleet of vehicles as they drive around popular cities promoting your brand. That's some effective marketing!

Custom truck wraps

If you want to promote your brand in more rural areas, using custom truck wraps is a great way to spread awareness about your company. Whether it's part of a fleet or it's your own personal truck, having your company's logo, name, and business colors customized on the sides, hood, and bed of the truck is a great way to advertise. Some of the truck wrap designs are extremely intricate and amazing looking, but even the simplest of designs can still do the job and look visually appealing. These types of advertisements are very effective. In fact, roughly 47% of adults ages 18 to 34 believe that vehicle wraps are especially memorable, and a custom truck wrap could increase that number.

Boat wraps

Since roadway vehicle advertising has proven itself as one of the better forms of cost-effective marketing, that success has now hit the water. If you live in an area where a large body of water is nearby, you can drive your branded boat back and forth all day, enjoy the weather, and allow more people to see your advertisement and become potential new customers.

It's time to change the way your business advertises and grow your company. If you want to learn more about car wrap designs, vinyl boat wrap kits, or custom truck wraps, contact Rockwall Wraps today.

4 Frequently Asked Questions Pertaining to Vinyl Car Wrapping

SEO Blogger - Thursday, May 11, 2017
vinyl car wrappingOwning a small business can be extremely rewarding but it can also lead to a lot of stress because so much is on the line. It's up to you to keep your company running as effectively as possible and do everything you can to continue to grow, improve your business, and compete with some much larger organizations.

When it comes to advertising, it'll be nearly impossible to match dollar for dollar with some of these multi-million dollar companies, however, so you have to get a little creative and find alternative ways to advertise.

Vinyl wrap advertising can be a great way to market your product, service, or company, and grow your brand. You'll be able to compete against these big budget corporations with vinyl car wrapping and you'll save a tremendous amount of money doing so.

Here are some frequently asked questions about vehicle wrap advertising.
  1. How effective are vehicle car wrapping advertisements?
    Even just one vehicle wrap can generate somewhere between 30,000 and 70,000 impressions on any given day.
  2. How are vehicle advertisements able to target so many people?
    According to the Outdoor Advertising Association of America (OAAA), more than 95% of U.S. citizens are reached by media targeting both drivers and passengers inside vehicles. Because people are constantly driving to and from work, to run errands, and just cruising around town, a single car ad can drive all around and drivers and passengers will surely notice.
  3. Why are these advertisements so memorable?
    Just after television advertisements, car wrap ads are viewed as the second most memorable form of media. People resonate with these ads because of the car wrap design and quality vinyl car graphics that are used.
  4. How big has vehicle advertising become?
    Vinyl car wrapping advertising has continued to grow over the last few years and now is the second largest form of outdoor advertising in terms of dollars spent, representing 19% of the entire marketing industry.
If you want to grow your business, consider vehicle branding by working with a vinyl car wrappingadvertising company. If you want to learn more about custom vehicle wraps you can use for your business, contact Rockwall Wraps today.

3 Misconceptions About Vehicle Wraps You Shouldn't Believe

SEO Blogger - Monday, May 08, 2017

vinyl wraps for trucksWe're used to seeing all kinds of advertisements when we're out on the road. From billboards to bumper stickers, we don't typically question these forms of marketing. But over the years, there's one kind of promotion that's gotten a bit of a bad rap (pun intended). While vinyl wraps for trucks and cars are extremely effective and easy to use, some people seem to be under the impression that they're too expensive or too limited for their business. These misconceptions are far from the truth, so we're setting the record straight on three of the most common myths pertaining to vinyl wraps for vehicles.

MYTH: Vehicle wraps will damage the paint on my car

Reality: In truth, wraps can actually help to protect your car's paint job! As long as the paint on your car is in good condition, vehicle wraps can prevent UV ray exposure, as well as dirt, rocks, and mud. You should always perform a pre-wrap inspection on your vehicle to make sure there's no pre-existing damage to the paint prior to putting on your vinyl wrap.

MYTH: Custom vehicle wraps can't be used on leased cars or trucks

Reality: It's actually very common to put car and truck wrap designs on leased vehicles. Again, because vinyl wraps for trucks and cars can be easily removed without damaging the paint job, there's no need to worry. However, it's still important to carefully read over your lease's details to ensure it's allowed. But because it's such a prevalent practice, you shouldn't assume you can't wrap your leased vehicle.

MYTH: Vinyl wraps for trucks and cars aren't worth the investment

Reality: If you break down your actual advertisement costs, you'll find that you'll get a much better ROI with vehicle wraps than other types of marketing. Ads for TV, radio, and in the newspaper, along with pay-per-click advertising and direct mailers can add up. Vehicle wraps are a mere fraction of those costs but will make a much bigger, consistent impact. Of your target population, 61% spend more than one hour per day on the road; 33% spend more than two hours behind the wheel. With vehicle wraps, your investment allows you to make impressions time and time again, rather than paying for week of hit-or-miss ads in conventional media or mailers that people will throw away. Ultimately, vehicle wraps are well worth this low investment cost.

To find out more how vehicle branding can help your business succeed, contact Rockwall Wraps today!

 

4 Ways Custom Vehicle Wraps can Help Small Businesses

SEO Blogger - Thursday, April 13, 2017

custom vehicle wrapGaining visibility as a small business isn't always easy, but the more creative you get, the better your results will be. For instance, car wraps and television ads are considered some of the most effective types of media by consumers.

You might have tried the television avenue before, but it's time to try something new. Custom vehicle wraps could very well be the answer you've been searching for. Here's why you need to consider vinyl wraps for vehicles as your next advertising strategy.

Unmatched Visibility

The average American has driven approximately 302 miles in the last seven days. When you think about just how much people travel on a daily basis, putting advertising on a vehicle simply makes sense. Vinyl car graphics are bright, eye-catching, and all it takes is getting in your car. Simply getting from A to B is a form of advertising in this situation.

Lasting Impressions

There's no place like the road for advertising. When an ad is placed on a billboard or a sign, people can pass right by it and forget all about it. But when an ad is placed on a moving vehicle, people on the road can't help but remember it. Your driving ad is going to be remembered by people, both on and off the road.

Cost-Effective

Television and newspaper ads are expensive, and they often cost even more money to renew and keep airing. But if you have custom vehicle wraps advertising for you, the only investment you'll need to make after your initial purchase is a good car wash. Vinyl wraps for trucks and cars are simply more financially efficient and lower maintenance.

Level Advertising Field

Big businesses often dominate the advertising field because they have the means to do so. Fortunately, car wraps are a simple, cost-effective method of advertising that allows small businesses to reach a wider, local, audience of potential customers.

Whether your business is just starting out or you're a veteran in the field, you should definitely consider vinyl car wrapping for your next advertising tactic. It may just be the advertising solution you've been searching for.

3 Creative Ways to Improve Productivity in the Office Today

SEO Blogger - Friday, April 07, 2017

Running a business can be difficult, but it can also be a lot of fun if you have the right staff. Obviously, you want your employees doing great work, but you also want to make sure they're happy. If you are careful, creative, and have the right staff on board, you'll be able to combine the happiness and creativity of your employees with the actual productivity needed to succeed as an organization.

Here are a few creative ways to improve your office productivity.

Let Your Employees Enjoy Office Artwork
Having office artwork is easy to do and yields tremendous productivity benefits. One study found that people working in office spaces that are decorated with plants and office artwork were actually 17% more productive than those working in lean spaces. Your employees probably won't even realize how much better they feel working in an office with creative business wall art. Additional studies have shown not only will these office wall murals improve overall productivity, but office wall art actually reduces stress as well.

Let Your Employees Work On Their Own Projects
If you allow your employees to spend a few minutes each day working on a project that isn't directly related to their job, they will actually be much better workers throughout the rest of the day and week. By working on things that they're passionate about, their creative and productive muscles will be getting such a great workout, they'll carry that momentum over to their everyday duties that are part of their actual jobs. Everyone has ideas and things they want to work on outside of work, but people are often too tired at the end of the day or too busty on the weekends to actually put any time or effort into these projects. Your employees will be extremely grateful to you for letting them work on their own projects and you'll soon see an increase in productivity.

Let Your Employees Have Fun!
It's important to let your employees have fun during the day so they aren't overwhelmed by the stresses of the job. Encourage them to get up and play games with the rest of the team to build relationships and strengthen company morale. Obviously they still have to get their work done in between all the fun, but if you have the right employees, they'll be able to loosen up each day and get right back to doing a great job at work.

Contact Rockwall Wraps today to learn more about improving the look and feel of your office.

 

A Little Culture Goes a Long Way -- Why You Should Add Art to the Office

SEO Blogger - Tuesday, March 28, 2017

wall graphicsThe workplace atmosphere can play an important role in the productivity, satisfaction, and overall happiness of employees. If you work in a high stress industry, making the workplace as pleasant as possible can even help reduce employee turnover, and given that research shows that workplace stress can increase turnover by almost 50%, this might be a top priority for some companies. How you surround yourself at work can play a huge role in this -- if you have a cubicle, put up pictures or decorations that make you smile. Office wall art and plants can make a big difference. Employers can put up wall graphics that reiterate company values or that simply add a pop of color and cheer to the office. Simple touches such as wall graphics or plants can make a big difference in the way employees feel about working in the office.

What's the Problem?

When we spend eight to 10 hours of the day (and in some cases, many more hours) in the workplace, we want to feel comfortable in the office. It's never going to be your living room, but there are ways that employers can make the workplace a more welcoming and friendly environment.

Unfortunately, Steelcase, an office furniture retailer, and research firm Ipsos sent out a survey that showed almost 90% of workers globally were not satisfied with their work environments. Almost 65% of males and almost 75% of females said that how their workplace was designed had an effect -- whether positive or negative -- on their work day.

When workers are disengaged or stressed, their productivity suffers. The discontent can build up and cause feelings of resentment, which can often lead to strife between coworkers. Studies done by the Queens School of Business and the Gallup Organization showed that workers who were disengaged had an almost 40% higher rate of absenteeism, almost 50% more accidents, and about 60% more errors or defects in their work.

These numbers show that being unhappy or tuned out in the workplace can have safety risks for the employees and those around them and that their quality of work also suffers, putting the company's reputation at risk. The company may also have to spend more money on insurance costs, redoing the badly done work, and trying to compensate for the missing workers.

What's the Solution?

Luckily, there's a way to combat this problem and help workers feel more comfortable in their environment and enjoy coming into work! Windows and natural light can certainly help. A study from RIP showed that workers who had windowed offices stayed about 15% more on task than their colleagues who didn't have windows in their office.

Office artwork, wall graphics, or other creative visuals can help make a workplace more colorful and fun. An office wall mural might be a great collaborative project for employees to help them bond with their coworkers. A collaborative survey by the Business Committee for the Arts and the International Association for Professional Art Advisors showed that having art in the workplace helped reduce stress (almost 80% of respondents agreed with this), increased productivity (almost 65% agreed), and encouraged employees to express their opinions (over 75% agreed). These are often three main challenges that businesses face, and something as simple as adding art can go a long way!

Plants can also be a nice touch -- a pop of green and seeing living, colorful things over the course of the day can be soothing for many people, and the extra oxygen never hurts. Indeed, a study found that people who worked in places that had art or plants were almost 20% more productive than those who worked in more barren workplaces.

Invest in plants or artwork, such as wall graphics, to make your business a more productive venture. You'll see a return on investment and hopefully increase employee happiness, decrease employee stress, and infuse a little culture and zen into the workplace.

3 Ways Office Art Can Improve Your Company

SEO Blogger - Monday, March 20, 2017

office wall branding

If you've ever worked in an office with nothing but white walls everywhere you look, you probably remember feeling the dread that went along with that job. If your workplace is boring and uninspired, that's the exact type of work that will be produced. If there is creative office wall branding around the building, however, employees will produce higher quality work.

A survey done by the Business Committee for the Arts and the International Association for Professional Art Advisors found that office wall branding helps businesses address key challenges like reducing stress (78% agree), encouraging expression of opinions (77% agree), and increasing overall creativity (64% agree). Creative office wall murals, no matter how small or insignificant they may seem, actually promote creativity inside the workplace, which is an important aspect of any successful business.

Here are a few other advantages of having art inside the workplace.

Employees Will Feel Valued

If you're a business owner and you aren't focusing on improving your employees' time spent in the office, they will resent you for that and won't be as productive as a result. If you invest in office art, however, you'll show your employees that you actually value their presence and they'll feel like more than just a cog in the machine.

Better Communication

Because company art encourages the expression of opinions, employees will engage in more constructive conversation with each other. "We recently started exhibiting with a company whose main goal was to encourage employees to mix between floors," said Chloé Adams, director of Little Van Gogh. "We split the collections by six artists between six floors and immediately employees were doing the rounds to explore who had what and discussing the work. As our art changes every couple of months, over time the teams are genuinely getting to know one another much better."

Great First Impressions

Another major advantage of having art inside the workplace is to impress whoever steps foot inside your office. Whether it's a potential future employee, client, or corporate supervisor, as soon as they get a glance at your fine office wall branding art, they will be impressed.

Don't have a boring workplace. It's time to put up some great art pieces around the workplace. If you want to check out some great Dallas office art, or learn more about business car graphics and custom vehicle wraps, contact Rockwall Wraps today.

Improve Company Morale With These 3 Fun Office Ideas

SEO Blogger - Thursday, March 16, 2017
office wall muralRunning a business can be stressful for anyone, no matter how many great employees they might have working for them. One of the most important aspects of business to focus on is keeping your employees happy. Happy employees are the most productive employees, and productive employees are great for business.

A great way to improve company morale and keep your employees happy is to improve the look, feel, and culture of your office. Here are a few tips to make your office the "cool" office.

Turn a Boring Room Into a Fun Game Room

Just because you're in a serious industry doesn't mean you have to run a 100% serious business. There is a time and place for buckling down and getting to work, sure, but allowing your employees to blow off some steam and have fun for a little while can have plenty of practical benefits for your company. Rather than just having another boring office room that serves no purpose other than having an extra desk or chair, turn that room into a game room and watch your employees have more fun than they could've ever dreamed of having at work.

Office Wall Mural
Focusing on office wall branding with office wall murals is a great way to improve the overall look of your building. When it comes to workplace design, female respondents (73%) and male respondents (64%) agree that things like office wall murals actually have a positive effect on their working day. Contact Rockwall Wraps for Dallas office art as well as business car graphics like custom vehicle wraps that can promote the "coolness" of your company.

Cafeteria-Style Break Room

Rather than having a break room that makes it difficult for coworkers to bond and communicate, construct your break room to look like a cafeteria. Doing this will help promote conversation and team bonding. Plus, your employees will be able to get to know each other more! Fostering a sense of communication within the office is a great way to boost productivity and a team environment, and you can give them this opportunity by creating a cafeteria-style break room.

Simply doing one or two of these projects will greatly improve your company morale. Show your employees that you care about their happiness and enjoy even more company success as a result. Stop being the boring office and start being the cool one!

Offensive Advertising Isn't Doing You Any Good

SEO Blogger - Monday, March 13, 2017

truck wrap kitsIf you want to improve your company's advertising, you have to step outside the box. Vehicle advertising, for example, is a great way to grow your company's brand and do so in a cost-effective way. Truck wrap kits and custom vehicle wraps are actually viewed on the same level as television ads, making them the two most memorable forms of media.

It's important to realize, however, that these vinyl car graphics can ruin your company's image and brand if they happen to be offensive in any way. Although positive car and truck wrap kits can work wonders for your business and both grow your brand and increase company revenue, if you take the offensive route, you could face some serious backlash.

According to News.com.au, in Queensland, Australia, after vans marked with offensive advertisements were in operation for eight years, the government finally outlawed these disrespectful vehicle ads.

"Many people across the community have been concerned for some time about the derogatory, sexist, and outright offensive slogans and cartoons on the side of some commercial Queensland vehicles," said Yvette D'Ath, Queensland Attorney General.

Because these vehicle graphics were so offensive and resulted in numerous protests over the years, D'Ath and other government officials are hoping to cut back on these kinds of advertisements across the entire country.

"The Palaszczuk Government is leading the country in taking action on this issue and we’re working closely with other states and territories to promote a nationally consistent approach to vehicle registration laws on this issue," added D'Ath.

Smart Company reports that the Australian Department of Transport and Main Roads are now encouraged to cancel vehicle registrations if the owner of the car, truck, or van fails to remove the offensive vehicle graphic. These companies have until March 1 to adhere to orders from the Advertising Standards Board.

Luckily, as long as you aren't offensive with car or truck wrap designs, you'll be able to enjoy all the benefits of wrap advertising. If you want to check out some truck wrap kits or other vinyl car wrapping products, contact Rockwall Wraps today!

 

Why Should You Update Your Vehicle Wrap Advertisement

SEO Blogger - Thursday, March 09, 2017
vehicle wrap materialVehicle wraps can be great for marketing no matter what kind of industry you're in. A single vehicle wrap can actually generate between 30,000 and 70,000 daily impressions, which can translate to a significant amount of revenue. The return on investment for custom vehicle wrap advertising has consistently been exceptionally high, in comparison to other forms of marketing.

Hopefully you've already been taking advantage of this form of mobile advertising (if not, it's certainly time to start), but you'll need to do more than just come up with the advertising strategy. If your car wrap design is need of a replacement, you act immediately so you can continue to market your business. Here are a few reasons for why you should update your vehicle wrap advertising.

Your ad seems boring or doesn't make sense
Depending on what you're marketing in the first place, you might need to update the message you're putting out on your vehicle wrap advertising fleet. Maybe you've been using a phrase that's a little dated or maybe the vinyl car graphics you used looked exciting when you first set it up but now it looks a little bland. Perhaps you've decided as a brand that you're going to go in a new direction and market towards an entirely new demographic. Whatever the case may be, If you work with a professional vehicle wrap company you can significantly improve the look and coolness of your vehicle wrap advertisement.

Vehicle wrap material is wearing down
If your vehicle wrap material is tearing, peeling, or just not as visible as it used to be, it's probably time to update your vehicle wrap and improve the look of the ad. Your vehicle wrap's message can certainly lose its power if the color has significantly faded over the years from repeated exposure to sun. Although taking good care of your vehicle and vehicle wrap material is essential, you should still think about updating the vehicle wrap if it's not 100% readable or visible.

If you need vinyl wraps for vehicles updated or just new wraps installed, contact a professional vehicle wrap company. Talk to Rockwall Wraps today!